Consigny – “Rhetoric and its Situations”

Consigny, Scott. “Rhetoric and its Situations.” Philosophy & Rhetoric 7.3 (1974): 175-86. Print. 

In this article, Scott Consigny critiqued Lloyd Bitzer and Richard Vatz’s theories of the rhetorical situation. He asserted that the two theories represent an antinomy that arose from partial views of rhetorical theory which failed to account for actual rhetorical practice. Consigny suggested that the antinomy would disappear in light of a complete view of rhetorical practice where rhetoric is considered an art. According to Consigny, there are two conditions that such an art must meet to allow the rhetor to effectively engage in particular situations – integrity and receptivity. He defined integrity as the ability of a rhetor to “disclose and manage indeterminate factors in novel situations without his [or her] action being predetermined.” This stance is in contrast to Bitzer’s requirement for a rhetor to respond in a “fitting” manner. Recognizing that a rhetor’s creativity is not without constraints, Consigny called for rhetors to also maintain receptivity, the ability to become engaged in individual situations and open to the particularities of the individual situation in a way that he can discover relevant issues (181).

Consigny proposed that rhetoric be understood as an art of topics or commonplaces to give rhetors the means to negotiate such particularities. In this conception, commonplaces function as both instruments of invention and situations (situs) and satisfy the conditions of integrity and receptivity.

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